Jobs to be Done (JTBD)
A framework for understanding customer behavior and why people buy products.
Library Staff is the editorial byline used for reference entries written and reviewed by the BusinessLibrary.net team. Each entry pairs original-source research — the book, paper, or company case that introduced the framework — with practitioner detail on when it works, how to apply it, and where it commonly breaks. Staff drafts are reviewed by named contributors before publication. Our standing rules: no fabricated statistics, no anonymous "studies show," no recycled summaries of other reference sites. If a number appears, it is cited; if a claim is contested, the contest is noted.
The Library Staff byline covers reference entries that are produced and reviewed by the editorial team rather than attributed to a single named contributor. This page exists so readers can see how staff entries are made, what review they receive, and what they will and will not contain.
Every staff-bylined framework entry begins with the original source material — the book, paper, or company case where the framework was introduced or formalized. We work from those sources, not from summaries of summaries, and we cite them in the body of the entry. When a framework has competing histories (SWOT being a common example), we note the disagreement rather than pick the most popular attribution.
After drafting, each entry is reviewed against the editorial checklist: the worked example uses specific numbers, the common-mistakes section names actual failure modes seen in practice, the related-concepts list points to other library entries we have actually written, and any claim that begins with “research shows” is either traceable to a named study or removed.
Staff entries do not invent statistics. They do not cite anonymous “industry studies.” They do not claim certifications, credentials, or employer affiliations the writers do not hold. When a question has a real answer, we give it; when it has a contested answer, we say so; when we do not know, we say that too.
If you find a factual error, a missed citation, or a framework we have misattributed, please contact us. Corrections are logged in the page’s update history and the updatedDate advances accordingly.
A framework for understanding customer behavior and why people buy products.
A 1-page business plan template that helps you deconstruct your idea into its key assumptions.
A goal-setting framework used by individuals, teams, and organizations to define measurable goals and track their outcomes.
A framework for analyzing a company’s competitive environment, focusing on the forces that shape every industry.
A scoring system used by product managers to prioritize ideas, features, and projects.
A strategic planning technique used to help identify Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.